Heello is a new simple social network competing with Twitter. If you sign up and plug in your Twitter and Facebook credentials, you can use buttons on your profile to let your friends on those other networks know about Heello. The posts you create will use an affiliate URL, like heello.com/?via=chartier.
When friends click those links and signup, the option to follow your account is added as part of their signup process. This makes it a bit easier to get started with Heello straight out of the gate.