When you run Evernote on iPad for the first time, it presents a brief series of stories to flip through. Various types of users explain how they use it—a home cook, a small business owner, a college student, etc.—to help new users wrap their head around how Evernote can be useful.
When you flip to the final story card, it turns out to be the login/signup form. It’s a clever way to make you feel like you’re about to embark on your own Evernote story.