“What do you want our iPad version to do?”

is the general question.

Even though an increasing part of my business is helping developers to answer this question and choose a path forward, I’d like to toss out some potentially self-sherlocking advice:

If we can do it on Mac, we want to do it on iPad.

It’s really that simple.

Yes, where iOS makes it possible and practical. But you really could just think of an iPad as a second laptop when it’s time to get work done. Alternatively, we could do a thought experiment:

Let’s say your Mac inexplicably disappeared right before your eyes, and was magically replaced with an iPad (Pro) and possibly a keyboard (where relevant). Your app also magically appeared on the first homescreen, and that’s all you get to use for the rest of today, this week, and this month to solve whatever problem your app tackles.

What do you want it to do?

Exactly—everything your Mac version does. And more, when you consider whether a MacBook can replace an iPad.

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