As you may know, Amazon is raising the price of Prime to $120 per year. Initially that struck me as too much, but after sleeping on it, today I decided to cancel our membership. I did it for two reasons.

Value

Over the years, Amazon has been packing Prime with a ton of different services including streaming video, music, and discounts on certain product categories. But the only thing Jessi and I cared about was two-day shipping. Prime makes a lot of sense if you use some of the other things it offers, but we simply don’t.

And while free two-day shipping on most (but not all) stuff is great, it isn’t that novel anymore. A lot of companies offer the same thing, and none that I’ve used require a membership for it. There’s usually a minimum purchase amount, but with the way we shop online, it isn’t a problem for us.

In other words: the one thing that made Amazon Prime valuable to us has been eclipsed—internally by all the other features Amazon stuffed into Prime, and externally by an industry that stepped up to compete.

Principles

This is the tougher one to discuss and quantify, but in short: I’ve grown to dislike Amazon, the company. Some of its warehouse workers have to pee into bottles to avoid punishment or losing their jobs. It has far too many stories about employee intimidation and making them wear tracking devices. I get that some consider tracking to be a standard in some parts of the warehouse industry. I’ve worked in warehouses and on assembly lines, so I get it. But this discussion is for another time.

Amazon is also quietly one of the last major holdout advertisers on Breitbart, a dangerous and destructive website that frequently publishes anti-Semitic screeds, insidious propaganda, and drivel like “Would you rather your child had feminism or cancer?” No I’m not linking that one. Yes it’s still online.

Sum of the parts

Individually, would any of these reasons be enough for Jessi and me to cancel Prime? Outside of ‘we don’t get our money’s worth,’ maybe not. But I haven’t even touched on other increasingly important problems plaguing Amazon, like counterfeit products and fake reviews. It’s getting harder to just find the legitimate product I want and trust that its reviews are from genuine owners who bought and actually used it.

After a good night’s sleep and a morning cup of coffee, all of this added up to a clear answer for us. Our Prime membership ends in May. But I started shopping elsewhere a couple months ago ago to see what life was like after Amazon Prime.

It’s fine.

Photo by Jesse Bowser, Unsplash

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