I love talking to regular, non-tech/nerdy folks about how they use their tech. I think it’s a great way to get out of my industry perspective bubble.
Between checking our car’s emissions and renewing my license, I’ve spent some time in Illinois government facilities over the past two weeks. One thing I noticed was Apple Watches on a good number of employee wrists. Both people I worked with owned one, and both happened to be middle-aged women. Once we got chatty, I asked them how they like and use their Watches.
Here is a roundup of the anecdotes they shared:
- They both really like their Apple Watches
- Both stated early on, almost apologetically, that they were “not very technical,” and “I don’t know everything this does. I just know what I like.” Somehow we’ve made too many non-tech folks feel bad for not having PhDs in their gadgets
- They both text fairly often
- They make more phone calls than they expected to
- They like the nudges to get more active
- One had RunKeeper installed but she didn’t mention it
- One said she likes to look at her pictures, and made a point to add an album of just the ones she wants
- They both use some notifications to stay in touch with things but “definitely turned off a lot of them”
- Both hope to get 4G model so they can leave their phones home sometimes. “I can do everything I want most days without it, so that would be nice”
- On that point, one said “my girlfriend’s Watch has the red dot so you know it’s the nicer one”
- Neither of them seemed worried about the extra fee required to use 4G on their watch. One said “oh it will be totally worth it”
I don’t have a grand thesis. But maybe this can help inform some of our thinking around the Watch’s surprising popularity and the appeal of the 4G version, especially when it comes to semi-untethering the Watch from the iPhone.